02 DASHR SYSTEMS

UX/UI

CONTEXT

Dashr Systems is a sports technology manufacturer dedicated to enhancing athletic performance through advanced break beam timing systems. Their technology tracks the speed of drills, providing valuable insights into an athlete's performance and progress.

I had the opportunity to revamp their outdated user interface and develop a new user experience that reflected their cutting-edge technology. My goal was to design a dark, sleek interface that embodied the concept of continuous improvement through streamlined processes.

Despite a short turnaround time, I successfully created a homepage that set the tone for the entire site. This homepage served as a template for the remaining pages, ensuring a consistent and cohesive user experience across the platform.

TIMEFRAME: 1 week

ROLE: UX/UI DESIGNER

INVOLVEMENT: Client Focused Media Internship work

OVERVIEW

THE SOLUTION

For this design, I researched websites that featured sleek, dark color palettes with bright accent colors. The goal was to illustrate and reflect the focused and direct mindset of athletes striving to achieve their goals.

PRIOR TO REVISION

The interface prior to revision will be show to compare against the new interface. The overall look and feel of the old interface:

  • Feels slow

  • Tight margins

  • Opposite of progress and athletic improvement

  • Tight and cramped

RESEARCH FINDINGS

Analyzing the old interface and incorporating developer feedback, I deduced that a streamlined design required understanding sleekness and improvement from an athletic perspective. Through thorough visual research based on the client's requests, I identified key elements that embodied these qualities. This research helped me align the design with the client's vision and the goals of their technology. The research allowed me to infer that:

1

Improvement is on a learning process

2

Users’ experiences should be streamlined

Users’ experiences should be a reflection of how the utilize the technology

3

4

Like an athlete, the design should feel precise and sharp.

FINAL DESIGN

REFLECTION

I was grateful for the opportunity my internship provided to design a new interface for Dashr Systems. It was one of the first projects I completed that was developed into a real product. The short turnaround time challenged me to think quickly and creatively, resulting in a design that reflects the company’s innovative technology. I look forward to working on more projects like this in the future.

Previous
Previous

BORII

Next
Next

PUBLICATION FOR CONVENTIONS